Cube Newroad Men’s Bike

About the Company – Cube

Read More about Cube Technology HereCUBE was founded by Marcus Pürner in 1993 in the Fichtel Mountains of northeastern Bavaria and remains owner-managed to this day. Throughout our steadily growing international success in well over 60 countries, we have always stayed true to our regional roots and are one of the area’s leading employers with a 1,000-strong workforce. The CUBE portfolio comprises virtually all types of bikes and e-bikes, as well as an extensive collection of clothing and accessories.Our three-storey headquarters – home to our offices and admin team – are the company’s think tank. They embody our open company culture by fostering communication whilst providing a space for individuals to hone their concentration skills and tap into their creativity. Directly adjacent is our former production building, now the showroom where we showcase to retailers our products from the current model year in themed zones. A cycle path connects the headquarters and showroom with the CUBE Bike and Logistics Center.Our company stands for innovative technical solutions and creative implementation. The CUBE Innovation Center epitomises this hugely important aspect of our company culture. Our dedicated development team continually explore intelligent innovations, sophisticated technologies and optimal material compositions to optimise every last product. The CIC is the creative heart and soul of our bikes, and the source of all our groundbreaking innovations, from the original idea all the way through to implementation.Every product then goes through rigorous testing in our in-house test lab. The requirements we set for the safety and function of our products are well above standard thresholds. Products that pass this hurdle are then put through their paces in the real world by our engineers and team riders. The result is an uncompromising combination of outstanding function, low weight, optimal stiffness and maximum safety.